E-Commerce
is experiencing enormous growth in all sectors. E-commerce simply means the
buying and selling of products and services through an electronic medium,
majorly internet. Modern consumers prefer to buy products and services from the
comfort of their home with a click. Being one of the biggest emerging sectors
in today's economic system, players in the health care industry are not far
behind in this race.
There are
various sub divisions in the healthcare industry including patient care, health
and wellness products and services with professionals working towards the
varied needs of individuals. Cosmeceuticals is another growing market within
the healthcare industry and it includes cosmetic products that have medical
benefits and contain biologically active ingredients. With rising demand for
quality beauty products, India will play a major role in determining the market
share of the cosmeceutical sector in the coming years.`
There is a
huge turmoil within the ecommerce space for a strife of leadership, where
everybody wants to be a leader and VCs are warming up to make the business plan
self-sustainable, which means, lesser freebies and higher prices. On the other
hand, offline is getting leaner, corrections are happening and with the
increasing online prices, the online and offline, will not only coexist, but
thrive on each other. Healthcare is the next big thing in the online retailing
space as the sector offers an immense potential to the players. A significant
increase in life expectancy combined with increasing demand for quality
healthcare products, has led to a huge online demand of healthcare products in
India. Many e commerce websites like Galwaykart has started selling health care
products where you can order organichealth wellness products.
The presence
of very few players in online healthcare space has offered a great platform to
grow especially when the demand is huge for quality product and services.
Hence, there is no bar to growth trajectory in the healthcare e-tail space. The
rapid adoption of digital technology and evolving shopping behavior are
transforming the e-commerce space into an essential element of Omni channel
success. With the growing average expectancy, where 26% of Indian specialist
physicians cater to a large 78% of the rural population, the vast geographical
expanse certainly lacks an effective delivery mechanism. Therefore, online
retailing in healthcare has become the fastest growing segment to cater to this
demand not only in tier I but tier II, III cities and rural areas, which has
allowed the rural India exactly the same choices as that of urban India
instantaneously along with the flexibility of choosing the attributes that
suits his need which could be price, value for money and quality, durability
and warranty all backed by genuine user’s feedbacks and review/ratings. It will
be very convenient for buyers to buy health care products online and not to stand in que in any medical store.
E-commerce
health stores have the below advantages when compared to physical stores:
• Accessible
anytime, anywhere
• It takes
only a couple of minutes to place an order
• They do
not charge you for the space occupied/staff employed or other expenses that a
physical store might incur
•
Products/services are offered at a much cheaper rate
• Amazing
reach to customers living in any corner of the world
• Supplies
niche products with ease
• Option to
compare several brands
• Customer
reviews in websites give a clear idea of the product/service
• Ease of
buying intimate products
• Most
e-retail stores offer free shipping and hence you can expect your order
delivered at your door step safely and easily
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